Local SEO Tactics (+Free Tool)

Optimizing your website to be able to rank in google is not something that should be scary or give you stress.  A few small changes and you will see changes over time. Use this guide to build your strategy and watch your impressions rise.

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Free Local SEO Check

Enter your website to get a quick, automated audit of the SEO signals that help local customers find you. You’ll receive a score, top fixes to focus on first, and clear next steps you can take right away.

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What is Local SEO?

Local SEO is regular SEO but with geographical intent. Where is your business relative to the customer?  When a customer searches for a service on their phone walking out the door, they want an easy commute or even walking distance to satisfy that need.

How to use the local SEO audit tool?

  1. Put in your website URL:  Make sure to use correct format:https://yourwebsite.com/
  2. Add your service:What does your company do? ex. Finacial Services
  3. Add your location:  This can be a city, county, state or region.  Be as specific as possible.  Think about your ideal customer…where does that person live?

I have built this tool with a few ranking factors in mind.

  • Relevance: Make sure your website matches the intent of the customer. You do this by using relevant keywords in your headings and content.
  • Distance: You need to optimize your website to be clear on where you are located.  Location pages, map embeds ect.
  • Prominence: Does your website display authority? Does your website prove your expertise in the service you provide? Does your website have contact pages?